homepage_name! > Editions > Number 141 > Business Thought - Brad Sugars

Strategies that work Experience that proves it

Brad Sugars

#1 Business Coach in the World dedicated to helping others achieve success


Brad Sugars started the ActionCOACH brand (formerly known as Action International) when he was in his early twenties. Today the company is internationally recognized as the leading global business coaching firm and one of the leading and most awarded franchises in the world. So how did a twenty-something Australian create this global powerhouse? He did it through hard work, determination, and a well-organized, systemized approach that leads businesses to profits.

Brad Sugars has always been entrepreneurial. Even from a very young age, Brad was an entrepreneur. He displayed a natural curiosity for how to work smarter and get measurable results. When still at university, he ran several small businesses. Perhaps due in part to his talents, which were developed at a relatively young age, Brad’s ability to make companies from every conceivable industry flourish lead him to be known as “The Turnaround Kid”. He was soon asked to speak to business owners and executives – sharing his tips and advice on marketing, sales, systemization, and team building. Audiences were wowed. Brad’s ‘pull-no-punches’ approach was a refreshing change from other speakers at the time. The content of his events was filled with simple and easy ways to grow businesses. Brad Sugars' seminars quickly grew in reputation as the business building event to see.

Business owners started approaching Brad Sugars to consult them about their businesses. Despite the demand for his services, Brad realized that consulting was not the answer. He wanted business owners to implement the strategies he taught – but time restraints meant that he could not service demand. It was then that he realized that the missing component between knowledge and implementation was coaching and his company, Action International (now known as ActionCOACH), was born. Brad started his business coaching company in Brisbane, Australia hiring and training business coaches to leverage his time and to help as many businesses as possible. After several years, yet again demand exceeded supply and he realized the only way to truly leverage his time and to provide coaching to as many businesses as possible was to franchise his concept.

Franchising not only afforded a pathway to international expansion, but it also allowed his business coaches to own their very own businesses.

Today, ActionCOACH operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 businesses every week. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company, and has been named the number one business coaching franchise in the world every year since 2004. In 2006, Brad Sugars returned to the company as CEO and helped guide the company through an expanded period of growth and the challenge of changing economic conditions worldwide. Using the coaching strategies that have helped thousands of companies around the world, Brad and his executive team helped lead ActionCOACH and its coaches to some of its most profitable and best years ever … in the face of challenging economic conditions. Today, Brad Sugars’ official title is Founder and Chairman and President of ActionCOACH, and he and his team are taking “business re-education” to new, more innovative and exciting levels.

In doing so, he continues to guide ActionCOACH, its franchisees, and its clients to ever greater achievements and success.

With an unstoppable drive to share, motivate, and educate, Brad helps entrepreneurs and business owners learn from his mistakes, expedite their path to success, and achieve impactful results.

His straight-forward style has branded him as a leader that will tell you what you need to hear, not necessarily what you want to hear - and for more than two decades, millions of people worldwide have been listening and taking action.

Brad is committed to helping you discover opportunities for wealth and success by shifting your perspective from worker to true entrepreneur.


The Real Estate Coach

Stop working for someone else, and start living the dream!

It's a fact: you'll never get rich just working for a living. The only sure way to achieve real wealth and the freedom it buys is by letting your investments work for you. And, as a self-made multimillionaire, Brad Sugars proves that the quickest and safest route to the kind of “passive” income it takes to live the dream is real estate investment.

Successful Franchising

Let a franchising guru show you how it's done.

A multimillionaire who built Action International up from a home-based operation to the 16th fastest growing franchise in the world in just twelve years, with nearly 1,000 franchises worldwide, Brad Sugars is one of the most successful franchising experts in the world. With the help of real-life examples, including KFC, Subway, and Howard Johnson's, Sugars arms you with powerful information you can put into action - immediately. You'll discover:

· Everything you need to know about buying a franchise

· How to franchise your own business

· The pros and cons of franchising versus licensing

· Insider tips for selling a franchise

Pulling Profits

The level of success achieved by businesses like Amazon, Apple, and Uber hasn't been a stroke of luck or an act of magic - it's the result of a careful, consistent, and disciplined plan for maximizing business growth.

Learn these proven and tested methods to grow cash flow and maintain a healthy cash position for your business.

With Pulling Profits, you’ll learn how to:

· Achieve long-term sustainability through a sound business strategy

· Turn business growth into a predictable and actionable science

· Develop relationships with your customers, employees, and community that will lead to exponential business growth

· Create a company culture that is geared toward growth and success

Make your business the next modern-day success story that turns a company into an empire.

Instant Team Building

Brad Sugars explains all the elements that contribute to a great team and walks you through the process of finding and assembling a team of motivated, compatible employees who will help you take your business to new heights of productivity, profitability, and fun. Learn how to:

· Master the six keys to a winning team

· Conduct interviews that tell you what you really need to know

· Create an environment that encourages passion, collaboration, and personal initiative

· Promote communication and idea development between team members

Instant Systems

Create systems that run every aspect of your business - so you don't have to.

You didn't start your business just to become a slave to it, but how do you get things done the way you want when you're not there? Self-made millionaire and entrepreneurial expert Brad Sugars shows you how. Brad walks you step-by-step through the entire process of systemizing your business. Discover how to:

· Recognize the ways systems can dramatically increase productivity and profits

· Identify the four key areas in your business to systemize

· Put your systems in place without causing mass panic at work

· Improve processes at every level of your business and stop wasting time and money

Billionaire in Training

Eat millionaires for breakfast.

If there's one thing self-made millionaire Brad Sugars knows, it's that getting rich is a lot simpler than most people realize. In ‘Billionaire in Training’ he puts you on the fast track to wealth creation through buying, building, and selling businesses - and doing it at a faster pace than you ever thought possible. Discover how to:

· Climb the 5 Levels of Entrepreneurs

· Buy promising businesses, increase their value, and sell them for top dollar

· Transform your innovative ideas into a successful business empire

· Set up businesses that run themselves and provide you with the capital to expand your investments

Apprentice Billionaire – Instant Profits

Regardless of how successful your business currently is, there is always room for increased profits. By learning the proven strategies countless other successful business owners have used to develop floundering companies, you can turn your company into a profit-generating machine and substantially grow your company's bottom line.

With Instant Profits, you’ll learn how to:

· Shape your approach to management in a way that maximizes profits

· Manage the money you have available in order to use it as a tool for increased growth

· Leverage proven marketing principles that will grow your customer base and boost your cash flow

· Reimagine the products and services you offer with increased profits in mind

Apprentice Billionaire – Instant Leads

Quality leads are the lifeblood of any successful business - after all, without quality leads, you’ve got no shot at achieving consistent sales or revenue.

That’s why it’s critical for every entrepreneur and small business owner to learn the strategies necessary to generate a wealth of valuable new leads for your business.

If you would like to identify your target customers and convert them into paying patrons of your business then you can't afford to miss out on these lead generation strategies.

With Instant Leads, you’ll learn how to:

· Leverage modern marketing tactics to efficiently bring in new leads

· Create a winning referral strategy by building beneficial partnerships

· Use break-even analysis to ensure your lead-generating strategy is cost-effective

· Best convert the leads you generate into paying customers

· And much more...

Apprentice Billionaire – Instant Cashflow

Maintaining a healthy cash flow throughout the course of your business's growth can be a daunting task. But with the right strategies, you can keep cash flowing into your business, even in the face of rising costs and new challenges that growing companies face.

Complete with over 200 strategies for maximizing cash flow, The Apprentice Billionaire's Guide to Cashflow is the one tool you need in order to maximize your company's profits throughout the course of its growth cycle.

With Instant Cashflow, you’ll learn how to:

· Generate new leads that will fuel your company's profits

· Maximize your sales conversion rate to generate as much money as possible out of the audience that you reach and increase your average sale so that every new customer is all the more profitable

· Develop a measurable and scientific approach to maximizing cash flow