Business Thought

Brian Solis

Anyone who is interested in the future of business, no matter if you're a consumer or in marketing, will want to pick up What's the Future of Business: Changing the Way Businesses Create Experiences by Brian Solis. The future of business is here, and if you're a consumer, then you'll be happy with what Solis discusses in this book. If you're a marketer, you just might be scared to death, if you're not already changing the way you work.[More]

Jim Rohn

People often ask me how I became successful in the six-year period of time, while many of the people I knew did not. The answer is simple: the things that are easy for me to do were difficult for them to do. I found it easy to set the goals that would change my life. They did not. I found it easy to read the books that could affect my thinking and my ideas. They did not. I found it easy to attend classes and seminars, and to associate with successful people. They said it probably wouldn't matter at all. If I had to sum it up, I would say that what I found easy to do, was not easy for them. Six years later, I'm a millionaire and they are all still blaming the economy, the government and company policies, yet they neglect to do the basic, easy things. In fact, the primary reason most people are not doing what they should and could, can be summed up in a single word: neglect. [More]

Apple of Discord

The fight between Apple and the FBI has been framed as an epic battle between big tech and big government. According to the Obama Administration, Apple is siding with “its business model and public brand marketing strategy” ahead of public safety. Apple CEO Tim Cook responds that his company is “a staunch advocate for our customers’ privacy and personal safety.”

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Evan Osnos

From abroad, we often see China as a caricature: a nation of pragmatic plutocrats and ruthlessly dedicated students destined to rule the global economy-or an addled Goliath, riddled with corruption and on the edge of stagnation. What we don't see is how both powerful and ordinary people are remaking their lives as their country dramatically changes.

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Clayton M. Christensen

Awarded the Number 1 Management Thinker in the World

“Decide what you stand for. And then stand for it all the time.”

Harvard Business School Professor Clayton Christensen is the architect of, and the world’s foremost authority on, disruptive innovation. Clay[1]ton was named the World’s Most Influential Business Management Thinker in 2011 and 2013. Under his guidance one can discover how novel and disruptive approaches to innovation can transform organizations and help unlock entirely new sources of growth. [More]

Sherry Turkle

“Human relationships are rich, messy and demanding. We clean them up with technology. Texting, emailing and posting; all of these things let us present ourselves as we want. We get to edit, which means that we get to delete, which then means that we get to retouch; the face, the voice, the flesh, the body -- not too little and not too much, but just right.” Sherry Turkle[More]

#GIRLBOSS

Contrary to its title and some reviews, this is not a business book. This is a combination of a memoir and motivational business how-to book. It can also be read as Sophia’s "rags to riches" story. Also, this is not a feminist guide, therefore there is no mention of the unique challenges women face on their journey towards becoming #BOSSes, like balancing work and family, negotiating salaries, and generally walking the line between being persuasive and powerful and being perceived as "pushy" harridans. [More]

Jay A. Conger

If there ever was a time for businesspeople to learn the fine art of persuasion, it is now. Gone are the command-and-control days of executives managing by decree. Today businesses are run largely by cross-functional teams of peers and populated by baby boomers and their Generation X offspring, who show little tolerance for unquestioned authority. Electronic communication and globalization have further eroded the traditional hierarchy, as ideas and people flow more freely than ever around organizations and as decisions get made closer to the markets. These fundamental changes, more than a decade in the making but now firmly part of the economic landscape, essentially come down to this: work today gets done in an environment where people don’t just ask What should I do? but Why should I do it? To answer this why question effectively is to persuade. Yet many businesspeople misunderstand persuasion, and more still underutilize it. The reason? [More]

T. Harv Eker

Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments? Whatever your inward thoughts you accept about yourself, you will ultimately express outwardly in your actions. Because of this, it’s important to monitor what types of thoughts you allow to shape your reality. If you’d ultimately like to be wealthy through real estate, it will help you to understand the difference between how poor people think in comparison to the rich people of this world. [More]

Steven Gaffney

In author Steven Gaffney’s book “Just Be Honest: Authentic Communication Strategies that Get Results and Last a Lifetime,” readers discover that honesty is still not only the best policy; it’s the easiest and most effective way to communicate. You’ll also learn how to be honest with others and how to get them to be honest with you. This book also reveals how you can use honesty as a tool to get immediate and dramatic results with anyone, regardless of their background, needs, personality, or personal agenda. Steven Gaffney also outlines how you can eliminate communication breakdowns and personality conflicts, prevent problems before they occur, and get the bottom-line results you desire--quickly and painlessly. You’ll also discover why the two most commonly used “communication strategies” never work and what you should be doing instead “Just Be Honest” is packed with profound, yet easy-to-implement strategies and expert insight guaranteed to help you start communicating more effectively immediately. No matter how time-impoverished, overworked, understaffed or under-resourced you and the people around you may be, the strategies revealed in this book will enable you to positively influence every dimension of your personal and professional life. [More]

Norman Vincent Peale

Norman Vincent Peale was a minister and the author of the famous book The Power of Positive Thinking. That book and other works from Peale went on to sell tens of millions of copies. During the depression he, JC Penney and Thomas Watson – of IBM fame – spent time on philantrophy. Peale also had his own radio show for over half a decade. [More]

Scott Fahlman

Scott Fahlman, 26 years ago posted the following electronic message to a computer-science department bulletin board at Carnegie Mellon University: I propose that the following character sequence for joke markers: : – ) Fahlman says he came up with the idea after reading “lengthy diatribes” from people on the message board who failed to get the joke or the sarcasm in a particular post. With that post, suggesting that funny emails should be marked out, Fahlman became the acknowledged originator of the ASCII-based emoticon. Today the emotion+icon combination has spawned a thousand others and rarely is an online conversation complete without one.

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Alex Work

Creator of the popular goal setting guide “YourGoalBook”, Alex Work has been involved in personal development since an early age. A former competitive swimmer holding two National Age Group Records, he has had the opportunity to observe the practices of high-performance athletes up-close. He now works with athletes, entrepreneurs, and anyone looking to make lasting change in their lives using the immense power of goal setting. People from all types of background have gone on to achieve success at staggering heights. We’ve all heard this song and dance before; that it doesn’t matter where you are from or what your circumstances were, but rather, where you are going. Since success and background are independent, it begs the question: Why do some people choose success, and why do some people choose not to succeed? 2011 has every reason to be yours this year. The decision is up to you; will you make this year the one where you begin living all of your goals and dreams? Many people will cite a loss of motivation or interest in their goals as the primary reason that they will not complete the resolutions and goals they set for themselves.

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George Samuel Clason

The Richest Man in Babylon is a book which dispenses financial advice through a collection of parables set in ancient Babylon. Through their experiences in business and managing household finance, the characters in the parables learn simple lessons in financial wisdom. By basing these parables in ancient times, but involving situations that modern people can understand and identify with, the author presents these lessons as timeless wisdom that is as relevant today as it was back then. The book began in 1926 as a series of informational pamphlets. Banks and insurance companies began to distribute these pamphlets, and the most famous ones were eventually compiled into this book. According to the edition book cover, more than two million copies have been sold.

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Number 161-162 - December 2022.-January 2023..

Interview - Svetoslav Atanasov COCA-COLA