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Interview

Feza Tan, CEO UniCredit Bank

Doing Business Responsibly

I believe that the country has already been well integrated into the Central-Eastern European environment, and therefore its market shows more similarities than differences. This is true for both corporate clients and private individuals. Growing client needs will force banks to stand out somehow, primarily in terms of the value they provide and the clients’ experiences. I expect that clients will not only consider the transaction price when making a decision, but also the relationwith the bank, the personal experience, as well as all the other additional business opportunities the bank can offer. This transfer will be possible primarily as a result of the digital transformation in which most banks heavily invest, including UniCredit. As it is the case in technologically more developed countries in the region, such as Turkey, the critical issue will be how to put this development into a strategic context, i.e. how to point out the real problems, the burning business issues for which technology can offer a solution. For UniCredit, the focus is on consistently improving the customer experience of our clients.

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Business Thought

Les Hewitt

Giants

Formula 1

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H.E. Mrs. Alona Fisher Kamm, Ambassador of Israel to Serbia

The total area of the State of Israel is 8,630 sq. miles (22,145 sq.km.) with a population of around 8 million people. The country is bordered by Lebanon to the north, Syria to the northeast, Jordan to the east, Egypt to the southwest, and the Mediterranean Sea to the west.

Mountains and plains, fertile land, and desert are often minutes apart.

Jewish history began about 4,000 years ago (c. 17th century BC) with the patriarchs - Abraham, his son Isaac, and grandson Jacob.​​​​​​​​​​​

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