homepage_name! > Editions > Number 139-140 > Giants - Bang & Olufsen

Bang & Olufsen

Bang & Olufsen (B&O) (stylized as BANG & OLUFSEN) is a high-end luxury Danish consumer electronics company that designs and manufactures audio products, television sets, and telephones. It was founded in 1925 by Peter Bang and Svend Olufsen, who designed a radio to work with alternating current, a product of significance at a time when most radios were still running on batteries.

In May 2015, Harman International (which later became a subsidiary of Samsung), announced the completion of its acquisition of the Bang & Olufsen Automotive car audio business. In March 2017, Tymphany, an audio ODM based in Hong Kong with manufacturing operations in Dongchen, announced the acquisition of the engineering and manufacturing operations of Bang & Olufsen in the Czech Republic.

Early History

Peter Bang (1900–1957), son of Camillo Bang, a successful Danish businessman, showed a lot of interest in radio technology from an early age. After graduating as an engineer in 1924, he spent six months working in a U.S. radio factory. Upon his return to Denmark, he teamed up with his friend, Svend Olufsen (1897–1949), whose parents made available the attic of their manor house in Struer in Jutland for their experiments. When they officially opened their business in 1925, Bang concentrated on the technology while Olufsen dealt with the business. There were a number of successful developments in the 1930s and 1940s, including a sound recording system for the film industry, roof-mounted loudspeakers for circuses and army vehicles, and the iconic Beolit 39 radio with a Bakelite cabinet.

Beolit 39 from 1938, B&O's first radio in Bakelite

It was, however, many years before their business became significantly profitable. It suffered a huge setback towards the end of World War II when its factory at Gimsing, in Struer, in Northwestern Jutland, was burnt down by pro-Nazi saboteurs as punishment for management's refusal to collaborate with the Germans. Undeterred, Bang and Olufsen rebuilt the factory, producing electric razors until 1955, and then went on to develop a range of radio, radiogram, and television sets, later influenced by designer Ib Fabiansen, after he began working for the company in 1957.

In the 1990s, B&O opened its own dedicated stores, selling directly to users instead of through retailers. The production of audio separates was discontinued in favor of the mini-type audio systems sold, and as was usual for B&O, at a price higher than the industry average.

Recent History

Due to the economic crisis of 2008, the company experienced a sharp decline in sales and announced significant losses; between 2008 and 2009, annual revenue plunged from $853 million to $528 million, and its stock price plummeted from $52 to $8.50. A restructuring plan included 300 layoffs in Denmark on 21 October 2008, and the abandonment of the development of new mobile phones, MP3 players, and standalone systems like DVD2 and HDR2. Instead, the company focused on its traditional strengths: high-quality audio and video products as well as sound systems for the automotive industry. B&O returned to profitability in 2010.

In January 2015, B&O revealed that the company would consider takeover bids from competitors, due to a profit warning issued at the end of 2014.

In March 2015, HP Inc. announced that B&O would become the company's new premium audio partner for its computers and other devices.

In January 2020, Bang & Olufsen A/S reported its third consecutive quarterly loss as the Danish hifi maker struggled with a buildup of inventory after consumers balked at buying $500 headphones.

Operations and Products

Despite its decision to suspend the manufacture of separate components, B&O continues to develop and market loudspeakers. Its flagship speaker, the BeoLab 5, uses digital signal processing to adjust its frequency response to the room and location in which it is placed. Its midrange and treble drivers use audio lens technology developed by Sausalito Audio's Manny LaCarrubba to spread the sound over a 180-degree range in order to fill the room, overcoming the directional range limitations of normal midrange and treble drivers, thus preventing the sound from reflecting off the ceiling and floor before reaching the listener. B&O later acquired the audio lens technology in 2007.

In 2003, B&O entered into an agreement with Audi to supply an advanced sound system and in 2005, a sound system based on the BeoLab 5 with 1000 W amplifiers became available to Audi's flagship model, the A8. Audi markets this sound system using the Bang & Olufsen brand name. A unique feature of this sound system is its motorized tweeters that emerge from the dashboard when the sound system is turned on.

Tweeter in a 3rd Generation Audi A8

Audi subsequently extended the optional advanced sound system to their A4, A5, A6, A7, A8, Q5, Q7, TT and R8 models. It is a US $6,300 option on the A8/Q7. B&O also supplies sound systems for higher-end, premium vehicles such as the Aston Martin DBS, Rapide, BMW 5 Series, BMW 5 Series Gran Turismo, BMW 6 Series, BMW M6, BMW's flagship 7 Series, BMW X5 and Mercedes-Benz AMG models.

Ford has also begun to replace Sony sound systems in their vehicles with B&O PLAY audio systems in new models, such as the revised 2018 F-150 and the 2019 Ranger.

In addition to consumer products, the company also produces business-to-business services, particularly in the area of custom audio-visual installations for car manufacturers, and the hospitality industry. Additionally the company's expertise in aluminium manufacturing is available to other businesses for the production of non-B&O products.


B&O has a distinctive design appeal that Wired described as "quality media delivery via striking objects". Their work with radios and loudspeakers led them to value high-fidelity musical reproduction uninfluenced by technological limitations; in Danish it is said Ærlig musikgengivelse, meaning "honest music reproduction". To this end, psychoacoustics was important to designing and testing B&O products.

By 1960, B&O had begun its foray into global markets with star designers Henning Moldenhawer and Jacob Jensen, who designed 234 products for B&O from 1965 to 1985. B&O hires designers rather than directly employing them in the company. David Lewis, who became involved with B&O in 1965, then went on to design most of the company's products after 1980. In 1978, the Museum of Modern Art in New York City held an exhibition dedicated to Bang & Olufsen designs. It is known to give its designers a lot of free rein.

It also has been debated that Apple's iPod design was inspired by B&O's BeoCom 6000, a wireless telephone with a scroll wheel, designed by Henrik Sørig Thomsen.


ICEpower a/s was formed in 1999 as a joint venture between B&O and Karsten Nielsen. The company is a technology research and design organisation working in the field of switching-type Class-D amplifiers.

Bang & Olufsen Medicom a/s manufacturers and designs medical products such as inhalers and automatic syringes.

Bang & Olufsen Telecom a/s.

B&O PLAY is the newest member of the Bang & Olufsen family, launched in 2012.


B&O products often have a unique appearance and user-interface. Early models are collectible, decades later. B&O uses a Beo prefix for the names of its product lines.

Beocord refers to tape recorders, both open-reel types and cassette decks. B&O was a pioneer in cassette technology, having had design involvement with Dolby HX Pro.

Beomaster refers to receivers. B&O's more recent receivers feature the ability to receive complex programming. The 5000 series through to the 7000 series feature two-way communication via remote control, called a "Master Control Panel". The most famous Beomaster is the Beomaster 1900 from 1976. It was the first consumer electronics product with touch controls. Similar models were made until the end of the 1980s.

Beogram refers to turntables and, later, CD players. Jacob Jensen's first Beogram design was unlike prior B&O designs; the company committed to making only 50 but went on to make thousands. B&O developed electronically controlled tangential turntables in the 1970s, starting with the Beogram 4000 in 1972. The last tangential tracking turntable was the Beogram 7000, which was taken off the production line in 1995. B&O has also produced radial tracking turntables. The Beogram 6000 is on display in the Museum of Modern Art for its unique appearance and use of a tangential tracking tonearm.

Beolab refers to amplifiers and powered speakers (loudspeakers with built-in amplifiers), and as of 2011, all new powered speakers using ICEpower.

Beolit refers to the range of portable radios.

Beosystem early on referred to a line of components—e.g., Beomaster, Beogram, and Beocord—which matched one another in both appearance and operation. The first Beosystem was the Beosystem 1200 from 1969–1973, and the last was the Beosystem 7000 from 1992–1994. And now, Beosystem refers to the Audio/Video central processing unit (BeoSystem 2; Beosystem 3).

Beocenter refers to one-piece audio systems. B&O, at one time, made elaborate products that incorporated receivers, turntables, and cassette decks into single components called "Beocentres"

Beomic refers to performance or recording microphones, such as the DM-1 dynamic microphone, or ribbon microphones, such as the BM-2, BM-3, etc.

BeoCom & BeoTalk refers to the company's line of telephones and telephone accessories, such as answering machines.

Beovision refers to a line of televisions.

Beosound refers to the current range of music systems and audio products. Since November 2010, the range has included an iPod/iPhone/iPad-Dock.

Beotime refers to the company's advanced alarm clock.

Beoplayer refers to the company's media player, for free download.

Beoplay are consumer-oriented brand marketing headphones, compact wired speakers and wireless speakers.

Beosound Edge is a speaker that can either be mounted on the wall or free-standing on the floor; it is designed on a simple accelerometer mechanism which essentially makes the whole speaker into a giant volume knob. It was first presented at the IFA 2018.

Serene and Serenata phones are created in partnership with Samsung.

Beosound Shape is a customisable modular wall mounted speaker system that consists of hexagonal tiles designed to hide each hi-fi module - speaker, amplifier or acoustic damper - underneath its fabric cover.