Career Brenda Bence is an American author, senior executive coach, professional speaker and leadership branding expert. Bence has authored several books on leadership branding and executive coaching, including Leading YOU, Would YOU Want to Work for YOU?, Master the Brand Called YOU, Smarter Branding Without Breaking the Bank, and the How YOU are Like Shampoo personal branding book series. Bence is a member of the Global Speakers Federation and the Asia Professional Speakers Association where she holds the highest earned distinction of CSPGlobal and Certified Speaking Professional, respectively. She is also a member of the International Coach Federation. She has been featured by national media outlets such as Financial Times, LA Times, The Street.com, Kiplinger’s Finance Newsletter, Smart Money, Investor’s Business Daily, Women Entrepreneur, Affluent, Par Excellence, Personal Excellence, and Leadership Excellence among others. She is the President of Brenda Bence International which she started in 2002. Prior to starting her own business, Bence worked at Procter & Gamble (P&G) in the USA, Europe, and Asia, and at Mead Johnson Nutrition (then a Bristol-Myers Squibb company) as Vice President of International Marketing, where she was responsible for branding and marketing strategy across 46 countries and four continents, representing all of the markets outside the U.S. Brenda Bence is a renowned international branding and leadership expert who shows both individuals and companies how to achieve greater success through corporate and personal branding. As the creator of a proprietary leadership personal branding system that is based on how the world's most successful companies build their name brands, no one knows more about the powerful combination of corporate branding and personal branding than Brenda. Brenda has 20 years of experience working in big corporations like Procter & Gamble and Bristol-Myers Squibb, managing some of the world's largest multi-billion dollar brands for Fortune 100 companies - across almost 50 countries and four continents. She holds an MBA from Harvard Business School. Brenda's unique blend of leadership and branding has resulted in her being ranked by Global Gurus 2020 as #10 in the world's Top 30 Professional Coaches and #1 in the world's Top 30 Branding Experts. As an ICF-Certified Executive Leadership Coach, she has coached more than 700 senior executives from 60 nationalities across 70 industries. 97 percent of Brenda's clients have engaged her repeatedly, often for multiple engagements across multiple locations. She holds the Certified Global Speaking Professional designation - a title that only a handful of speakers worldwide have attained, indicating her ability to engage and address highly multi-cultural audiences across the world. As a keynote motivational speaker who inspires and "entertrains" audiences with her interactive presentations, Brenda has spoken to thousands around the globe for clients located on six continents. Brenda has authored several books that have won more than 30 national and international book awards. She maintains offices in both the U.S. and Asia, and her vast international experience allows her to speak to diverse audiences, helping them learn how to successfully navigate the global marketplace and strengthen their individual and corporate branding, and leadership capabilities. Books How YOU Are Like Shampoo The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand. Smarter Branding Without Breaking the Bank If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia. Based on Brenda's successful low-cost branding workshops that have received rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and techniques to help SMEs and solo-preneurs achieve similar results at minimal expense. You will: * Learn to leverage five existing assets to create a robust brand marketing plan * Craft unique and compelling brand positioning using six proven elements * Dispel widely-held branding myths that could be holding you back from success * Apply lessons from dozens of real-world case studies from a variety of businesses * Create a permanent "marketing mindset" for you and your team Would YOU Want to Work for YOU? If you’re an executive who has worked long hours, risen to every challenge, and built a strong reputation for yourself, then why haven't you reached the highest levels of leadership? Here's a reality check: Your business achievements and functional skills alone aren't enough to help you get where you want to go. What's likely missing is a skill that the world's best corporate leaders have developed—mastery of the people side of the equation. You must become a leader that others want to work for. How do you do that? Let go of being an expert. Become a leader of experts. If anyone knows what prevents leaders from reaching their full potential, it's author Brenda Bence, who has years of experience coaching senior executives at the top levels of major corporations worldwide. In Would YOU Want to Work for YOU?, she reveals the 15 most damaging people-leadership behaviors that she regularly sees in the workplace and provides dozens of tips, tools, and techniques that you can apply immediately to correct them. Packed with real-life case studies from around the globe, this book will help you: * Discover where the world's best business leaders focus their energy * Get crystal clear about the experience of working with, and for you, as a leader * Uncover the #1 reason for unwanted employee turnover and what to do about it * Motivate even your most challenging and underperforming team members * Create a winning Executive Leadership Brand—The Trademarked YOU * Inspire others to excellence, and fast-track your own career in the process Master the Brand Called You Are you the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about you? This groundbreaking audiobook provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called You guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: Identify the six essential positioning elements that define your leadership personal brand Master the five everyday activities that most clearly communicate your brand as a leader Avoid the top 20 Leadership Personal Brand Busters that could keep you from success Increase both your earning power and job satisfaction Build on-the-job trust and loyalty in you Master the Brand Called YOU Eliminate the Guess Work - Make YOU™ the Brand of Choice in Your Workplace! With this companion workbook to Master the Brand Called YOU™, you will be sure to get the most out of your journey toward creating and mastering your leadership personal brand at work. This manual serves as a leadership personal brand "partner" to accompany you every step of the way as you move closer to the on-the-job success you desire and deserve. Master the Brand Called YOU™ Leadership Personal Branding Accompanying Manual of Exercises puts Brenda Bence's proven system to work based on your individual circumstances. You will: - Complete powerful exercises to help you identify all six elements of your Leadership Personal Brand Positioning Statement. - Immediately apply the leadership personal branding principles you learned in Master the Brand Called YOU™ to your work life in a practical, no-nonsense way. - Utilize many ways to check in on your leadership personal brand, making sure that you master the five everyday activities that most clearly communicate your brand. - Create your Leadership Personal Brand Marketing Plan, and use it every day at work. - Ensure that your leadership personal brand is working for you building solid on-the-job trust and loyalty in YOU™. - Bring your leadership personal brand into the real world so that it is guaranteed to increase your earning power and job satisfaction.