homepage_name! > Editions > Number 142 > Business Thought - Brian Tracy

Brian Tracy

Successful people are simply those with successful habits.

Brian Tracy has risen to success; from a trouble-maker, in a poor family that struggled to pay the bills, to the President and CEO of three multi-million dollar companies based in Solana Beach, California. One of these companies is his own, and is aptly named.

He now travels extensively throughout Europe and the Pacific, through South-East Asia, the USA, and Canada. He has traveled and worked in over 80 countries and across six continents in the world. He speaks four languages and carries a simple message . . . "I believe through learning and the application of what you have learned, that you can solve any problem, overcome any obstacle and achieve any goal that you set for yourself." And the proof of this message is the epitome of his corporate achievements, as he has authored over 40 books, recorded more than 300 videos and audio learning programs and coaches live audiences of more than 250,000 strong annually. His research and teachings have been developed over 25 years and have become some of the most effective learning tools in the world today, with titles like 'Advanced Selling Strategies', 'The 100 Absolute Unbreakable Laws of Business Success’, and 'The 21 Success Secrets of Self-Made Millionaires''. He is also a family man, happily married to the love of his life Barbara, and together they have four children and live in San Diego. His life has been a testament to a personal philosophy of no-frills, no-nonsense, and no-excuses to becoming a success, with a pull-out all the stops and a work-hard attitude. Early Years Brian was born in Vancouver, Canada in 1944, to a class that had constant money worries and bills that went unpaid. His dad wasn't able to hold down regular work, so he and his three brothers were used to wearing clothes from charity organizations and possessing little in the way of luxuries. His parents were upstanding citizens with high morals, but they also spoke a mantra of . . . "We can't afford it, because we have no money," and so they struggled throughout the years. So, from the time Brian can remember, he always had a curious unction to know why other families enjoyed a higher quality of life while they were in a quagmire of money worries. He dropped out of school early and began a young life of hard, physically demanding work until he began traveling in his 20's. Brian often speaks about the fact that people become what they think about most of the time, and he also talks of studies that have proven that multi-millionaires meditate mostly on financial independence. Traveling around the World At 20, Brian had had enough of low living and began to travel. He took his car out of Canada and then toured through North America, before catching a ship to England. From there he cycled through France and Spain and on to Gibraltar. His travels lasted eight years and took him through the likes of the Sahara Desert, where with friends where he had a near-death experience through the harsh landscape. Surviving many dangers and adventures, his life began to take shape and he worked alongside the famous Dr. Albert Schweitzer in South Africa. He also trained and got his black belt in Shotokan Karate. After living two years in Johannesburg, he left and traveled some more. He briefly worked in London and then toured through areas of Europe and the Middle East, eventually coming out of India and on to Malaysia, Singapore and settling again for two years in Thailand. His track record so far has found him in more than 80 countries throughout the world. No Excuses Philosophy Brian Tracy's philosophy may be hard to grasp by some, but he is an example that has gained a huge following and a massive rapport with super-successful results . . . "Read, listen, continuously learn and grow. You can learn anything if you really want to." And for 50 years, he has done just that. He reads for three hours a day and has completed somewhere between 6,000-7,000 books. He says, "Never let your car be moving, without having you learn something. Every book and seminar imaginable is available on audio." His philosophy came to him when he'd been a vagabond for too long and assumed life was a result of external circumstances, beyond his own control. But he woke up and realized that he was responsible for his own life. It was up to him to actively seek answers, and he was the only one who could do anything about it. Later in his life, he went on to write a most amazing book, which has revolutionized countless thousands of people: titled, 'No Excuses’. Personal development journey When he finally woke up and realized he was the only one who could make himself a success, or a failure, he began a sales job, albeit haphazardly. He was a little rough around the edges. But after quizzing other successful salespeople and reading profusely, he began making goals and achieving those goals. One such goal was to become the most successful salesperson and he pursued it wholeheartedly. He learned all he could and tried many ways of approaching sales until he became a 'number one sales manager.' After mastering sales, he moved on to bigger and better occupations: real estate development, business theory, marketing; whatever he put his hand to - he excelled. He studied those industries and became an expert in many fields, eventually attaining the position of Chief Operations Officer of a 265 million dollar development company. His lofty goals led him to conduct high-level consultant assignments, equating to several billion-dollar plus corporations, responsible for strategic planning and organizational development. Over the last 30 years, he has amassed his learning knowledge and worked to make concrete and foolproof systems that are leading many others to their successes. He has a passion to pass on this information to any who are teachable and want to grow from what he's learned. Through his trials and his errors, and good old-fashioned hard work, he has become an ambassador of success. To achieve his desires and to pass on this information, he developed a university, his university . . . The Brian Tracy International, in San Diego, California. Clarity & Positive Thinking He stands upon a set of principles which include: 'Taking responsibility for your emotions; they can actually be controlled.' And also: 'That you must be crystal clear about the goals you are setting yourselves; don't let your emotions cloud your judgments, or your rash-negative thinking cause you to act unwisely towards achieving success.' He says that 'Negative emotions will cause your brain to shut down - and a result of that, is poor judgment and bad decision making.' We must remain positive. Cultivate clear, self-perception and keep a level head and be responsible for deciding to interpret your world in a positive light. Career Highlights His dynamic approach to learning has influenced more than 5,000,000 people throughout the USA, Canada, and 55 other countries worldwide. He has studied a vast range of topics from economics, personal development, history, and business philosophy and has become an expert in many fields. With his voracious learning, he has been called upon as a key-note speaker to crowds of 250,000 annually. He has also been a business and executive business consultant to more than 1,000 companies worldwide. He talks on topics such as selling and marketing, self-esteem and goal setting, and how to create psychological changes that bring about immediate and long-standing success. He is the CEO of his company, Brian Tracy International, where he trains and develops individuals and corporations consistently with a focus on achieving their personal and business goals, quickly and efficiently. The results from his training sessions are helping 1,000’s reach their goals in record time. He is also a well-respected author of more than 45 books, which have been translated into dozens of languages. Achievements Many of his authored or co-authored books include titles such as 'Maximum Achievements, Eat that Frog, Time Power, Including Goals and The 100 Absolutely Unbreakable Laws of Business Success’, and are globally successful. These, and other titles, have been translated into many languages. He has produced over 300 audio and video-learning kits, including the worldwide bestseller ‘The Psychology of Achievement'. He has developed a fantastic university, which trains scores of individuals every year and paves a 'Road to financial freedom' for anyone willing to learn’. He is a happily married family man, and together with his wife Barbara, they have raised 4 children. Books Advanced Selling Strategies Strategy, tactics, and mental preparedness separate superior salespeople from the average—and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created. Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry – methods that net immediate and spectacular results. This book explains how to: * Develop the self-image to give you the edge in every sales situation * Concentrate on customer’s emotional factors to ensure better sales results * Identify your customer’s most pressing concerns and position your product or service to fill those needs The 100 Absolutely Unbreakable Laws of Business Success In The 100 Absolutely Unbreakable Laws of Business Success, Tracy draws on his thirty years of experience and knowledge to present a set of principles or ‘universal laws’ that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams – all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse! Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use – sometimes in just minutes – to begin the journey toward greater business success. The 21 Success Secrets of Self-Made Millionaires The advice in this book is based on Brian Tracy's twenty-five years of research, teaching, and personal experience on the subject of self-made millionaires. Tracy himself used these ideas to rise from humble beginnings to become a millionaire. And Tracy has discovered that all successful people practice these 21 success secrets, whether they're consciously aware of it or not. In The 21 Success Secrets of Self-Made Millionaires, Tracy not only identifies and defines each success secret, but he also reveals its source and foundation, illustrates how it functions in the world, and shows how to apply it in life and work through specific steps and practical exercises that everyone can use. Easy to read, easy to understand, and easy to apply, this book shows how anyone can cultivate the habits and behaviors that will enable them to achieve not just financial independence, but success in any area of life. Because, as Tracy writes, "The most important part of achieving great success is not the money. It is the kind of person you have to become to earn that money and hold onto it."