homepage_name! > Editions > Number 117 > Business Thought - Tony Robbins

Tony Robbins

"I challenge you to make your life a masterpiece. I challenge you to join the ranks of those people who live what they teach, who walk their talk."

Tony Robbins is an entrepreneur, best-selling author, philanthropist, and the nation's #1 life and business strategist.

For more than 4 decades, more than 50 million people have enjoyed the warmth, humor, and transformational power of his business and personal development events. He is the nation’s #1 life and business strategist.

Author of six internationally bestselling books, including the recent New York Times #1 best-seller MONEY: Master the Game and UNSHAKEABLE, Mr. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars.

Mr. Robbins is the chairman of a holding company comprised of 40 privately held businesses with combined sales exceeding $5 billion a year. He has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World”; by Harvard Business Press as one of the “Top 200 Business Gurus”; and by American Express as one of the “Top Six Business Leaders in the World” to coach its entrepreneurial clients. Fortune’s recent cover article named him the “CEO Whisperer,” and he has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for three consecutive years.

His work has touched the lives of top entertainers — from Aerosmith to Green Day, to Usher and Pitbull. As well as athletes like Serena Williams, Andre Agassi, and the Golden State Warriors. Billionaire business leaders seek his advice as well; hedge fund manager Paul Tudor Jones and Salesforce.com founder Marc Benioff are among those grateful for his coaching.

As a philanthropist, through his partnership with Feeding America, Mr. Robbins has provided over 400 million meals in the last 3 years to those in need. He is on track to provide a billion meals over the next 7 years. He has also initiated programs in more than 1,500 schools, 700 prisons, and 50,000 service organizations and shelters. He provides fresh water to 250,000 people a day in India in order to fight the number one killer of children in that country, waterborne diseases.

Leadership. Accountability. Coaching.

Optimization & Maximization The most successful businesses are those that have a plan to continually improve and optimize the core areas of their business. Sometimes, the biggest growth opportunities don’t come from new initiatives but rather from taking the core processes the business is already doing and executing them more effectively.

The Triad Develop the Masters Mindset so that when something may seem impossible, your team knows anything is possible, and you will no longer settle for anything less than extraordinary.

Rapid Planning Method The Rapid Planning Method (RPM) is a time mastery system—a results-focused, passion-driven, massive action plan. This system is what Tony Robbins uses personally to manage his businesses, a dynamic lifestyle on the road with his live events, a healthy relationship and his own well-being. This is the same system Tony has shared with thousands of entrepreneurs and leaders to successfully master their own busy schedules and start achieving greater goals.

Value Chain Take a moment to think about all the financial mistakes your business has made, be they big or small. You might have made a few monetary mistakes starting out, but if your business is continually bleeding money, then it’s not sustainable. Your Business Results Coach will enable you to stop losing money by eliminating chokeholds and implementing streamlined processes. Learn to provide uninterrupted client happiness by creating a value chain. It only takes one breakdown to destroy value for the customer. Learn to discover where breakdowns occur, determine weak links and then develop a solution to immediately and permanently address the problem.


Tony Robbins is a bestselling author, successful entrepreneur and highly regarded philanthropist. He’s created true financial freedom for himself and now runs successful business operations all over the world – but his life wasn’t always the way it is now.

Growing up in meager circumstances, early on in his adult life Tony made major strides toward success and learned how to master money along the way. Having given financial advice to millions of people all over the world, Tony wanted to put the top financial secrets he learned into a book.

Following the success of Money Master the Game, Robbins returns with Unshakeable, a follow up playbook that will take you on a step-by-step journey to money mastery.

Along with his co-author Peter Mallouk – the only man in history to be ranked the #1 financial advisor in the U.S. for three consecutive years by Barron's (1) – Robbins pulls back the curtain on how to become an unshakeable investor and achieve true peace of mind in a world of immense volatility and unprecedented changes in the global economy. Unshakeable is the result of meeting some of the world’s most successful financial experts. Tony Robbins’ Unshakeable delivers straightforward, actionable advice on the best ways to revolutionize your finances and embark on your path to financial freedom.

Money Masters

Are you a business owner? Looking to start a business from scratch? You have a great career but desire more ways of creating wealth?

In The New Money Masters series, Tony Robbins helps you learn to model and extract the best strategies to apply to your business immediately — providing tools and tactics intended on helping you not only survive but thrive in the online economy.

Learn from the world’s leading Internet marketers — “money masters” who started with nothing, and who are now multi-millionaires. Each has not only mastered marketing, they’ve mastered the art of living, serving customers in an entirely new way, and inspiring others to become the next generation of entrepreneurs.

4 Principles of Strategic Innovation

Never stop trying to serve your custmers in new ways.

Is innovation important? Ask Blockbuster if they saw Netflix coming. Here’s a hard truth: The market will always be searching for something new—and you, not your competitor, must be the one to give it to them. Understanding and enacting these four principles are essential to kick-starting a state of constant and successful evolution in your business. This is Force #2 of the 7 Forces of Business Mastery: Constant and Strategic Innovation: Products, Services & Delivery.

Pinpoint what’s blocking your company’s path forward. All the motivation in the world is useless without insight into your—and your company’s—methods of operation, and why your vision could be at a standstill. Use your business map to understand where your products are now and clearly define where you want them to be.

Only when you have a compelling vision for the future of your products, services and delivery will you be able to effectively hit your target. Come

up with powerful reasons to innovate. And, remember innovation comes

in many flavors—it’s not just about high-tech advances or efficiencies in your process. You can innovate how you approach your relationship with your customers, or add a new voice or perspective that sees your products and services in a new light.

The world’s most successful companies are constantly examining the relationship between their products and buyer behavior. Are there ways you can adjust your product to encourage a higher frequency of repurchase? What changes can you make to increase your number of customers and dollars per sale? Incremental improvements can generate geometric sales growth.

A quarterly pow-wow isn’t enough. Strategizing must be a part of your company’s culture, the same way customer service and quality control are deeply embedded in your processes.

Innovation is really a daily habit, whereby you constantly reassess what your customers need now, and what they will need in a few years. It requires anticipation, and a determination to never stop identifying new opportunities to serve your customers better through fresh and inventive approaches.

“These four principles can help you create a state of constant and successful evolution in your business.” —Tony Robbins